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Dunno What Orkut is ?

 

* Orkut is a social networking service run by Google. It is designed to help users meet new people and also reconnect with and/or strengthen existing relations and friendships. This is achieved through Orkut's common interest communities and other methods of connectng.

 

* Along with the common features of adding friends, messageing, photo albums, etc. Orkut has a scrapbook, where scraps (also know as graphics and comments), posts, and other decorations can be added by other users and yourself, and also user made communities, where shared interests are discussed. A couple more unique features of orkut are rating your friends and a crush list in which any orkut users can add any other users to their crush list. There crushes will not be revealed to eachother unless they both add eachother to their crush list.

 

* Google has and is in the process of making several changes and adding several new features. There are already millions of Orkut members, so check it out and come back if you'd like to begin scrapping and fill your scrapbook with Orkut Now's scraps, glitter graphics, animated graphics, comments, glitters, avatars, and more.

 

 

 

 

India is crazy about Orkut - Top 10 Reason

1. The biggest and the strongest reason has been word of mouth(Buzz or WOM) publicity nowadays if you are a youngster between 18-25 net savvy and not on Orkut then u r considered uncool .This age groups form 58.7 % of population on Orkut and one where being cool is more important.

2. It is very simple to use and is not like other feature-rich Social networking sites this meant that even those users who were not very net savvy were able to learn it easily.

3. One of the strongest reason for initial growth came out of easily available broadband Internet access in Indian software factories (TCS,Infosys etc) however now most of the offices have banned Orkut (people have discovered proxies for bypassing the ban though) but the invitations from these early adopters have reached out to people in tier 2-3 cities who have picked up Orkut like anything.

4. Initially Orkut was an invitation only service but now it is open for all making it easy to join.

5. The Indian culture and society meant that that their was no dating medium but now a vast group of previously shy gals and boys have found Orkut as a means to find a date or even life partner.

6. However still a vast group of guys use it as a means of voyeurism by staring at the photos in the albums of gals and reading into lives of others through scrapbooks.

7. A large majority of people though love the way Orkut allows people to connect and find long lost school & college friends.

8. As of now it is a strong means for activism with a spate of social communities and cases like the very recent Koushambi Layek case (featured on CNN IBN) whose scrapbook has become a shrine and that of his killer has become a hate forum.

9. It has also helped the underground communities of India like gay & lesbian communities to bond.

10. And lastly it has the Google brand name behind it which gave it a lot of early adopters in India.

 

source: http://ideasmarkit.blogspot.com/2007/05/orkut-india-scope-for-online-marketing.html